EXEED International User Summit 2026 Brings New Design Language and ET9 Debut
Chery's premium brand is celebrating the fifth anniversary of the EXEEDers Club with a week of events in China.
EXEED, Chery’s premium brand, is hosting its 2026 International User Summit in China from 18 to 23 October under the theme “The Pulse Lives On”. The event marks the fifth anniversary of the EXEEDers Club, which the brand says now counts more than 550,000 users across more than 60 markets.
New design language
At a global brand launch in Shanghai, EXEED is introducing a new design language for its future premium vehicles, with the ET9 debuting the new direction. Also on display:
- An updated right-hand-drive ES GT
- The brand’s first MPV design concept
- The first right-hand-drive ET FL
- The X-CONCEPT
On track
A Track Experience Day on 19 October at Zhejiang International Circuit puts the ET FL, RX FL and RX MY through acceleration, cornering and gymkhana tests, covering battery-electric, range-extender and plug-in hybrid powertrains.
EXEED says that between 2025 and 2026 it ran validation activities at 11 professional circuits worldwide, including venues in the UAE and Kuwait as well as Germany’s Nürburgring, a sign of how seriously the brand is courting Gulf buyers.
