UAE Dealer Shake-Up: Kia Moves to Al Tayer and Premier Motors After 38 Years
Kia's UAE distribution changed hands on 1 September, part of a busy season of dealer moves across the Emirates.
One of the UAE’s longest-running car partnerships has come to an end. Al Tayer Motors became Kia’s exclusive importer-distributor in the UAE, effective 1 September 2026, with Premier Motors representing the brand in Abu Dhabi and Al Ain. Juma Al Majid Group had represented Kia since 1988.
Who covers where
- Al Tayer Motors: Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah and Fujairah
- Premier Motors: Abu Dhabi and Al Ain
Al Tayer has opened a new Sharjah site of more than 8,800 sq ft, including a service centre. Kia says existing warranties, service agreements and after-sales support continue unchanged.
Other moves to know
- Freelander: Al Tayer Motors (Dubai and Northern Emirates) and Premier Motors (Abu Dhabi)
- Li Auto: Al Fahim Motors, under a partnership formed in April 2026
- SOUEAST: Elite Group Holding, which also works with Jetour UAE
- Zeekr: AW Rostamani Group, with a redesigned Sheikh Zayed Road flagship
- MG: Inter Emirates Motors, which has sold 50,000 vehicles since 2021
If you own a car from a brand that has changed hands, it is worth confirming where your next service should be booked and that your warranty records have transferred.
