Industry
Made in the Gulf: How ROX and Ceer Are Building a Regional Car Industry
Abu Dhabi's ROX and Saudi Arabia's Ceer have very different strategies, but together they target hundreds of thousands of vehicles a year.
Topic
Abu Dhabi's ROX and Saudi Arabia's Ceer have very different strategies, but together they target hundreds of thousands of vehicles a year.
The first model from the reborn Freelander brand, a JLR and Chery joint venture, was unveiled in Abu Dhabi with Middle East-specific features.